Project Name: Istikbal Kayseri Half Marathon
Organizers: Istikbal, Kayseri Metropolitan Municipality, and Kayseri Sports Inc.
Category: Sports and Social Event
Period: Inaugural Event
Objective: Istikbal, in collaboration with Kayseri Metropolitan Municipality and Kayseri Sports Inc., sponsored and organized the first-ever half marathon event in Kayseri. The event featured 21K, 10K, and Public Run races, attracting over 5,000 participants. The races, held in compliance with COVID-19 precautions, included more than 40 European and Balkan Champions, as well as athletes who had participated in the Tokyo Olympics.
During the Public Run, Istikbal Furniture awarded 10 individuals selected through a lottery with sofa sets, and a total prize pool of 166,000 TL was distributed at the end of the competition. The primary goals of this event were to promote sports participation, encourage a healthy lifestyle, and raise awareness of well-being within the community.
