Gümüşsuyu General Manager Dr. Gökmen Kara; 'Gümüşsuyu, the first machine carpet brand in Turkey, is being reshaped through expert hands with Erciyes Anadolu Holding's strong technology and production infrastructure.’
Being one of Turkey's best-known carpet manufacturers, Gümüşsuyu Carpet is being re-shaped by the hands of experts with the goal of becoming one of the indispensable brands in the global carpet industry. Acquired and incorporated by Erciyes Anadolu Holding in recent months and having started production at its Kayseri facilities; Gümüşsuyu Carpet has provided the carpet industry with significant momentum thanks to a dedicated staff specialized in carpet production since 2011 and a strong production structure fortified with innovation oriented approach.
Launching its brand at a press conference attended by Muhiddin Gülal, President of the Savings Deposit Insurance Fund, Erciyes Anadolu Holding CEO Alpaslan Baki Ertekin, and many members of the press, Gümüşsuyu Carpet implied that it will also undertake important innovations in the carpet industry in the future with its strong technology and adopted vision.
Gümüşsuyu General Manager Dr. Gökmen Kara made the brand-related presentation at the press conference, and commented: Turkey 's first machine carpet brand Gümüşsuyu, is being reshaped at the hands of experts thanks to Erciyes Anadolu Holding's strong technology and production infrastructure. Our group carries the goal of creating leading brands in each industry of activity. Erciyes Anadolu Holding will put everything it has towards attaining this goal in the carpet industry as well, by carrying the Gümüşsuyu brand to the top. One of our goals is to make sure Gümüşsuyu , which is the first candidate in the carpet industry to become a century-old brand, attains the level it deserves for its 100th anniversary. Furthermore, each endeavor we undertake supports our wishes for becoming a global brand. In this context, we aim to increase our brand recognition and reach many more points throughout the world by participating in upcoming industry fairs planned for many countries including Germany, Italy, and China in 2020, building on the momentum we gained with our participation in the international carpet fair in China last week.’
Explaining the production facilities and sales channels, Gümüşsuyu Carpet General Manager Dr. Gökmen Kara expressed: ‘Gümüşsuyu Halı will meet with consumers at many points in 85 countries around the world and at more than 1500 İstikbal, Bellona and Mondihome stores in Turkey. As Gümüşsuyu, we have an annual production capacity of 4.5 million square meters in our facilities where state-of-the-art technological production equipment is used. Also, thanks to our own design team and integrated facility ranging from yarn production to shipment, we will provide our consumers with high quality and innovative carpets. As the first machine carpet brand in Turkey, we will continue to lead the way in the carpet industry; we will come to the forefront with innovative, user-oriented and corporate perspectives.’
Explaining Gümüşsuyu Carpet’s take on innovation, Dr. Kara continued as follows: 'Innovation, which we acknowledge as a definitive power for differentiation, is highly valued here and we believe innovation should be a part of each of our product groups. As the result of a scientific and innovative project developed by the cooperation of our R&D teams with experts in Germany, the Gümüşsuyu Therapist carpet features reflexology effect thanks to its natural mineral-based structure. It has therapeutic effects on the pressure areas on the soles of the feet, allowing the reflex areas of the feet to relax. Thanks to its effect on these reflex points, the Therapist Carpet helps balance the nervous system, reduce stress and pain in the feet. Tested at medical and textile institutes in Germany, the Therapist Carpet has been approved to increase the physical balance of the body, act as foot therapy agent and provide anti-stress features.’
Gümüşsuyu Carpet will be the favorite of carpet lovers with its specially designed patterns, wide product range, quality and innovative products and will continue to guide the carpet industry’s trends by combining experience with innovative.
